Based on what happened on this week’s episode of X Factor UK, all that Simon Cowell has to do to boost the ratings is to appear for a few minutes.
Sunday night's Boot Camp becomes the most watched programme in Britain that day... and even notched up audience viewers making it the second highest ratings of the series so far.
Some speculates that this have something to do with the cameo appearance of Simon on the ITV2 talent show.
The music mogul was last seen on Britain's The X Factortwo years ago.
But on Sunday, he made an appearance, but not as one of the judges as everyone was hoping.
He was being broadcast live on the comfort of a rest house in Miami talking to the judges of the UK version of the show during a break from filming the US version of the talent programme.
Cowell was happy as he delivered the news to the judges about which group of acts they would be mentoring and taking care of on this year's series.
And, as a result, an average of 9.4 million viewers, which include those tuned into ITV1 and ITV+1, while it peaked at 10.8 million viewers at one stage.
Meanwhile, Downton Abbey on ITV1 averaged around 8.4 million viewers, even if that did mean it was down from the previous week's ratings and form its popularity a year ago.
It managed to achieve an average of 8.6 million viewers in its debut episode for the new series the week before.
The ratings statistics come as the final 24 X Factor contestants going through to the live show part of the programme have been exposed.
On Sunday’s episode, Tulisa, who led her talent to victory last year was jumping around with joy upon hearing that she would be mentoring the females.
She gushed: 'Get in there. Thank you very much Simon, I won’t let you down.'
She added: 'Before, I said to myself there is no way I can win two years in a row, never going to happen. But my category is so strong that it’s actually possible.'
Tulisa's group consists of 16-year-old Ella Henderson, Amy Mottram, Jade Collins, Lucy Spraggan, Leanne Robinson and Jade Ellis, who all impressed the with their vocal abilities.
Gary Barlow the over 28's talents, Nicole Scherzinger took the boys while Louis Walsh was handed the groups.
The Take That singer and writer was glad t handle the mature group of singers and said: 'Oh wow. Brilliant! That is good news to my ears.'
'I feel like in recent years, the overs has become a bit of a joke category and I really want to restore what the overs should be this year. There are people over 28 with talent!’
Gary groups be made up of Kye Sones, Melanie Masson, Nicola Marie, Brad Shackleton, Carolynne Poole and Christopher Maloney.
Nicole likes to have the girl category, but she was given the boys.
The former Pussycat singer is about to mentor James Arthur, Jahmene Douglas, Nathan Fagan-Gayle, Adam Burrdidge, Rylan Clark and Jake Quickenden.
Louis was given the groups category.